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Empowering Women
in Sports Media

Bridging the gender gap through education and empowerment

ABOUT
MAKING THE CALL

Making The Call is committed to ensuring that women and gender-diverse people have an equal share of voice in sports media.

Through targeted programs and initiatives with a proven track record, we’re helping shape a more inclusive industry, one where our graduates are now working across all areas of sports media, from grassroots coverage to elite competitions.

Founded in 2020 by sisters Emma Race and Lucy Race, Making The Call is both a disruptor and a driving force behind the scenes. We’re breaking down barriers and building pathways for the next generation of diverse voices in sport.

Our Programs

Meet the Team

Making The Call is where bold voices find their home and fresh talent finds its wings. We’re the cheerleaders, the disruptors, the behind-the-scenes magic-makers opening doors for women and gender-diverse people in sports media.

Whether it’s guiding the next generation, connecting game-changers with the industry, or shaking up the status quo, we’re here to make an impact—loudly, proudly, and with a whole lot of heart.

We believe in the power of storytelling, the thrill of the game, and the art of making space for voices that need to be heard. Inclusive, curious, and always creative, we’re more than a pathway—we’re a movement. If you’re ready to make the call, how can we help you?

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Emma Race

Emma’s voice in Australian sport and media is passionate and visionary. Her 25 years of experience in media production, teamed with her recognition in the AFL list of most influential people, powers her innovative leadership in the space of sports media.

She co-founded the award-winning podcast The Outer Sanctum, is a sought-after speaker and mentor, and as an advocate continues to shape the conversation on gender and equality in sport.

Lucy Race

Lucy is an award-winning broadcaster and advocate for gender equality, using sport and media to amplify diverse voices and drive change for women and the LGBTQIA+ community.

As co-founder of The Outer Sanctum and an experienced educator and communicator, she combines passion and expertise to create impact through media and training.

I participated in Making the Call in the very first intake, which feels like forever ago but it has been instrumental in propelling me from a part-time football commentator to someone who is now able to work full-time in sports media and broadcasting.

KATE MCCARTHY

COMMENTATOR AND ANALYST

Proud to Work With

OUR PROGRAMS

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Our Services

SPORTS MEDIA
Each course is shaped by our participants and created with industry partners to stay relevant, practical, and connected to real opportunities.
PUBLIC SPEAKING WORKSHOPS & COACHING
Our public speaking coaching and workshops are designed to help individuals and teams speak with clarity, confidence, and authenticity. Whether you’re presenting to colleagues, addressing a large audience, or leading a meeting, we’ll help you refine your delivery and enjoy the process of speaking with ease.
1:1 COACHING
Personalised coaching to build confidence, refine your skills, and take the next step in your career. Each session is tailored to your goals. Whether that’s developing skills, refining your CV or showreel, gaining feedback on projects, or navigating workplace challenges.
MEDIA SERVICES
Emma and Lucy Race collaborate with organisations as speakers, hosts, producers, and consultants. From live events to podcasts and media projects, they bring professionalism, creativity, and experience to every stage.